March 2011
18 posts
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Six mistakes mankind keeps making century after century:
Believing that...
– Marcus Tullius Cicero (via uncle-iroh)
Words to live by…It’s funny how you end up finding things like this when you need them the most.
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Grasse
Just wanted to share a few a photos from my time in Grasse! It’s a strange little town, in the sense that it is much quieter than I’m usually used to. It feels like a place outside of time, a little nook in the world that seems to stay almost the same as the years go by.
Living there for a year was definitely an interesting experience. If you love perfume, then you’re in the...
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Quantum physics and our sense of smell
bbburnout:
Quantum physics explanation for smell gains traction
New research into adding further weight to Turin’s vibrational theory.
Please check this out! You can also find more information on Luca Turin here. He’s written extensively on the science of scent, with books like ‘Perfumes: The A-Z Guide’ and ‘The Secret of Scent’.
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“Man cannot discover new oceans unless he has the courage to lose sight...
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Aroma Illustration
I’m always looking for new ways to express scent. It seems to be the hardest sense to describe in words. You always have to compare it to something to really understand it. In perfumery, we have ‘solar’ notes, ‘ozonic’ notes, ‘marine’ notes…Can you really remember the scent of the sea without envisioning it’s colours, the movement of it’s...
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Spotlight: Lorenzo Villoresi
I’d like to pay more attention to perfumers just as much as the fragrances they create. Artists who have dedicated themselves entirely to the craft of perfumery. Some people (the same people who claim that fragrances don’t deserve to be copyrighted, read this) say that it doesn’t take a lot of skill to make perfumes. If you really know what goes on in terms of the...
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Perfume of the Week
Idole de Lubin.
I haven’t been very familiar with the other Lubin creations, but I’m working on it! This particular fragrance is not for everyone, and I’ve been seeing a lot of ‘meh’-like attitude towards it.
I personally love it.
1. I can’t make the association without thinking of my dear friend Ashley who loves amber (she also has Idole in her...
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Scent Branding x2/Adrere Amellal
I wanted to give you a more specific example of scent branding. Only to show how powerful it is, also, to showcase a wonderful boutique hotel in Northern Egypt.
During my 11 month intensive course at the Grasse Institute of Perfumery, our class was given a brief. This brief was given to us by our sponsor for the year, Expressions Parfumées. We had to find the best way to capture luxury in scent....
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