I wanted to start with a project that we were introduced to on our first day at Sniffa. I was instantly intrigued because it was something that I had never heard of before. Yet I was somehow waiting for it…it’s about time something like this came along!
The idea of the club is that you become a member for 30$ a month, with a 5$ shipping fee (or 300$ annually) and you can collaborate with one of six master perfumers on a perfume. This is no modest list of perfumers by the way, they live all over the world, from Miami, to Paris, from Grasse to New York. The talented and humble Michel Roudnitska is one of them (he created Noir Epices for Frederic Malle)
(Frederic Malle’s visual interpretation of Noir Epices)
The idea is to eliminate the filter between the perfumer and the consumer, which changes the way things have been working for years. It moves us into a whole new way of learning, purchasing and most importantly, connecting to perfume.
This club is also open to aspiring perfumers like myself, this gives us the chance to work with some of our idols. Bridging the gap between future talent and current (and classic) innovators. You can apply twice a year to be selected to work with one of the master perfumers.
The idea is thoughtful. The people behind it found a new way to market fragrances, keep the consumer satisfied and feeling included, and on top of that, have made to sure to emphasize the need for quality. What better way to be part of the community than by involving yourself entirely within it?
Being at Sniffapalooza proved that even though not everyone knows the technical ‘know-how’ to certain aspects of the craft, everyone is willing to learn. And now, the other side is giving us a chance to enter their world with open arms. I just feel lucky, that’s all I can say. Lucky.
You can subscribe to the newsletter at www.thefragranceclub.com (I think membership is open sometime in November)